Find where the playing field tilts in your favor - You can gain a competitive advantage in many ways, from selling at a cheaper price point to marketing a breakthrough technology. Sometimes, when your offering is very similar to a competitor’s, starting a campaign to donate a percentage of profits to a charitable cause your audience cares about can make all the difference. Or you could offer educational opportunities for your clients on unexplored topics.
Remodel the business - In well-established industries, major players tend to rely on the same basic business model for two reasons. The first (and most obvious) is that it works, but there’s something else at play. In large companies, people are often disincentivized to innovate. Would you want to be the executive who sticks with what works or the one who suggests taking a major risk that ultimately fails? That’s good news for new companies trying to enter an established industry: They’re free to chart a course instead of changing one.
Align yourself with a worthy cause - Consumers expect brands to take a stand on major issues facing society, and brands that don’t speak out will quickly fall behind their socially conscious competitors. Brand activism, whether by speaking up or taking solutions into your own hands, will give your business purpose even in its early days. Aligning your brand with a cause is a great way to connect with your consumers on a deeper level and, ultimately, make it harder for your small business to disappear.
How do you choose a wine? Whether it tastes good and how much it costs are the basic criteria of any wine purchase. Beyond that, how do you whittle down the choices?
How about a wine made by Abdullah Richi, a Syrian refugee dreaming of restoring his country’s wine traditions? Richi trucks indigenous Syrian grapes grown in conflict-ridden areas of his homeland across the border to his Dar Richi winery in Lebanon’s Bekaa Valley and dreams of someday reviving Syria’s wine...
Shipworms have long been a menace to humankind, sinking ships, undermining piers and even eating their way through Dutch dikes in the mid-1700s. Now, researchers have found the first shipworm that eschews wood for a very different diet: rock. The new shipworm – a thick, white, wormlike creature that can grow to be more than a meter long – lives in freshwater.
Here are five of America’s wildest and wackiest ice cream flavors:
- The organizers were all in their 20s, with the oldest only 27 years old.
- It didn’t take place in Woodstock, but in Bethel, about 70 miles from Woodstock.
- At first, organizers tried to charge for tickets, and 186,000 tickets were sold before the weekend. Organizers believed no more than 200,000 attendees would actually show up. A total of 400,000 to 500,000 attendees, more than double their original estimate,...