Find where the playing field tilts in your favor - You can gain a competitive advantage in many ways, from selling at a cheaper price point to marketing a breakthrough technology. Sometimes, when your offering is very similar to a competitor’s, starting a campaign to donate a percentage of profits to a charitable cause your audience cares about can make all the difference. Or you could offer educational opportunities for your clients on unexplored topics.
Remodel the business - In well-established industries, major players tend to rely on the same basic business model for two reasons. The first (and most obvious) is that it works, but there’s something else at play. In large companies, people are often disincentivized to innovate. Would you want to be the executive who sticks with what works or the one who suggests taking a major risk that ultimately fails? That’s good news for new companies trying to enter an established industry: They’re free to chart a course instead of changing one.
Align yourself with a worthy cause - Consumers expect brands to take a stand on major issues facing society, and brands that don’t speak out will quickly fall behind their socially conscious competitors. Brand activism, whether by speaking up or taking solutions into your own hands, will give your business purpose even in its early days. Aligning your brand with a cause is a great way to connect with your consumers on a deeper level and, ultimately, make it harder for your small business to disappear.
Arby’s has turned the trend toward plant-based “burgers’ on its head with the new Marrot: a carrot made out of meat. Vice reported that Arby’s has definitely rejected the plant-base meats movement. “What Americans really want . . . is great, tasty, meat,” said Jim Taylor, Arby’s chief marketing officer.
It’s been nearly a decade since the last U.S. recession, so many economic experts fear America is overdue for another one. However, according to a new poll by BlueVine in partnership with Reseachscape, of the 1,000 U.S. small business owners surveyed, 44 percent have not taken any steps to prepare for a possible recession. Other findings:
Research has created a road map for all runners – and artists, chess players, rock climbers, etc. – who seek the exhilaration you feel when completely absorbed in the pursuit of something difficult. So exactly how do you reach “the zone”?
- The Grotto, Ontario: The Grotto is inside the Bruce Peninsula National Park in Ontario, nearly four hours northwest of downtown Toronto. Its stunning turquoise waters are a favorite among hikers and climbers.
- Sliding Rock, North Carolina: This 50-foot rock slide ends in a 7-foot plunge pool, and pretty much looks like the most fun summer activity ever. Located just down the road from downtown Asheville.
Everyone loves a lemonade on a hot summer day, but 11-year old Seth had an even better idea. He decided to set up a stand advertising "ICE COLD BEER."
This quickly caught the attention of his neighborhood in Utah. So much so, that the Brigham City Police Department received three reports about the business operation. But when officers arrived on the scene, all they found was a savvy salesman.