Find where the playing field tilts in your favor - You can gain a competitive advantage in many ways, from selling at a cheaper price point to marketing a breakthrough technology. Sometimes, when your offering is very similar to a competitor’s, starting a campaign to donate a percentage of profits to a charitable cause your audience cares about can make all the difference. Or you could offer educational opportunities for your clients on unexplored topics.
Remodel the business - In well-established industries, major players tend to rely on the same basic business model for two reasons. The first (and most obvious) is that it works, but there’s something else at play. In large companies, people are often disincentivized to innovate. Would you want to be the executive who sticks with what works or the one who suggests taking a major risk that ultimately fails? That’s good news for new companies trying to enter an established industry: They’re free to chart a course instead of changing one.
Align yourself with a worthy cause - Consumers expect brands to take a stand on major issues facing society, and brands that don’t speak out will quickly fall behind their socially conscious competitors. Brand activism, whether by speaking up or taking solutions into your own hands, will give your business purpose even in its early days. Aligning your brand with a cause is a great way to connect with your consumers on a deeper level and, ultimately, make it harder for your small business to disappear.
According to Harvard Business Review, “we’ve all been in the awkward situation of meeting someone new and having to build rapport quickly – at networking events, industry conferences, charity events, etc. You probably break the awkward silence with this standard question: ‘So, what do you do?’”
Hey, Tweety Bird – Sylvester might never have been your biggest problem. Turns out that bird bones first thought to be the remains of an ancient eagle actually belonged to a prehistoric bird scientists came to name, “Squawkzilla.” At about 3 feet tall, the bird would probably have stood nearly as tall as the average American 4-year-old.
In 1971, the average 19-year-old man weighed 159.7 pounds, according to the National Center for Health Statistics, and the average woman 131. Today, the average man weighs 14 pounds more, and the average woman 20 pounds more.
SOURCE: New York Times Sunday Styles, 8/17/19
In a recent CNN interview, Anderson-Cooper asked Stephen Colbert – who lost his father and two of his brothers in a plane crash when he was 10 years old – about living with painful memories.
The exchange went viral: