NEWS

November 15, 2019
Research indicates that a fifth of startups won’t make it past the first year. To give your business a shot at success, consider these tips:
 
  • Find where the playing field tilts in your favor - You can gain a competitive advantage in many ways, from selling at a cheaper price point to marketing a breakthrough technology. Sometimes, when your offering is very similar to a competitor’s, starting a campaign to donate a percentage of profits to a charitable cause your audience cares about can make all the difference. Or you could offer educational opportunities for your clients on unexplored topics.
  • Remodel the business - In well-established industries, major players tend to rely on the same basic business model for two reasons. The first (and most obvious) is that it works, but there’s something else at play. In large companies, people are often disincentivized to innovate. Would you want to be the executive who sticks with what works or the one who suggests taking a major risk that ultimately fails? That’s good news for new companies trying to enter an established industry: They’re free to chart a course instead of changing one.
  • Align yourself with a worthy cause - Consumers expect brands to take a stand on major issues facing society, and brands that don’t speak out will quickly fall behind their socially conscious competitors. Brand activism, whether by speaking up or taking solutions into your own hands, will give your business purpose even in its early days. Aligning your brand with a cause is a great way to connect with your consumers on a deeper level and, ultimately, make it harder for your small business to disappear.
 
SOURCE: smallbiztrends.com, 9/23/19
November 15, 2019
  • There are more insects on earth than there are grains of sand on all the world’s beaches combined.
  • Some fruit flies have sperm almost 2.5 inches long.
  • Indian stick flies can mate for an “insane” 79 days.
  • Mosquito-borne...
November 15, 2019
Last year a hotel in London began offering vending machines with engagement rings. And over Labor Day weekend, the owners of New York’s Rockefeller Center, Tishman Speyer, opened the Vend in the concourse, one floor below where the annual Christmas tree sits. That room contains six elaborately stocked vending machines, one of which contains a diamond engagement ring. 
 
November 15, 2019
If you are new to YouTube’s BookTube, a community of readers who make videos about books, get started with these channels:
 
HarperCollins’s Book Studio 16
The publishing house shares short interviews with authors, as well as cover reveals...
October 23, 2019

1,022 – that’s the number of nouns recognized by Chaser, thought to be the world’s smartest dog, who died in July at age 15. Chaser’s owner, a psychology professor, trained her by holding up an object, like a dog toy or Frisbee, repeating its name over and over, and then hiding it and asking her to find it.

SOURCE: New York...

October 23, 2019
  • It wasn’t always called the Pumpkin Spice Latte. One of the original name ideas for the latte was Fall Harvest Latte. It became “PSL” because baristas needed an abbreviation for cups.

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