Arby’s has turned the trend toward plant-based “burgers’ on its head with the new Marrot: a carrot made out of meat. Vice reported that Arby’s has definitely rejected the plant-base meats movement. “What Americans really want . . . is great, tasty, meat,” said Jim Taylor, Arby’s chief marketing officer. “So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?” The Marrot is made by rolling raw ground turkey breast into a carrot shape, cooking it sous-vide for an hour, covering it with a special “carrot marinade,” and then oven-roasting it for another hour. Bon appetit!
SOURCE: Funny Times, September 2019