Archive of November, 2019

November 15, 2019
Research indicates that a fifth of startups won’t make it past the first year. To give your business a shot at success, consider these tips:
 
  • Find where the playing field tilts in your favor - You can gain a competitive advantage in many ways, from selling at a cheaper price point to marketing a breakthrough technology. Sometimes, when your offering is very similar to a competitor’s, starting a campaign to donate a percentage of profits to a charitable cause your audience cares about can make all the difference. Or you could offer educational opportunities for your clients on unexplored topics.
  • Remodel the business - In well-established industries, major players tend to rely on the same basic business model for two reasons. The first (and most obvious) is that it works, but there’s something else at play. In large companies, people are often disincentivized to innovate. Would you want to be the executive who sticks with what works or the one who suggests taking a major risk that ultimately fails? That’s good news for new companies trying to enter an established industry: They’re free to chart a course instead of changing one.
  • Align yourself with a worthy cause - Consumers expect brands to take a stand on major issues facing society, and brands that don’t speak out will quickly fall behind their socially conscious competitors. Brand activism, whether by speaking up or taking solutions into your own hands, will give your business purpose even in its early days. Aligning your brand with a cause is a great way to connect with your consumers on a deeper level and, ultimately, make it harder for your small business to disappear.
 
SOURCE: smallbiztrends.com, 9/23/19
November 15, 2019
Tech experts believe that unless you’re the owner of a 2016 iPhone 7 or earlier – or angling for Instagram influencer status – you probably don’t need an iPhone 11. Most were hard-pressed to find features they couldn’t live without on the 11 – and surprised at how well the X has aged.
    November 15, 2019

    A. Janus Yeager, 49, of Dixon, Illinois, was arrested as she motored toward home with an inflated kiddie pool on the roof of her SUV. CBS2 Chicago reported that Dixon police officers pulled Yeager over after being alerted that there were two children in the pool. Yeager told police she took the pool to a friend’s house to inflate it, then had her daughters ride inside it “to hold it down on their drive home.” Yeager was charged with two...

    November 15, 2019
    Yes, they are called “Easter Eggs” – but have nothing to do with Easter, per se. In tech, an Easter egg is an undocumented feature in a tech product, set in motion by a sequence of commands that nobody would hit accidentally.
     
    Google Easter Eggs
    November 15, 2019
    The last issue of Accelerator highlighted the best small business MARKETING apps.
     
    Here are two of the top small business apps for FINANCE and ACCOUNTING:
      November 15, 2019
      Last month, a solid 18-karat gold toilet, titled “America” by its creator Maurizio Cattelan, was stolen from an exhibit at Blenheim Palace, the Oxfordshire birthplace and family home of Winston Churchill.
       

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