August 13, 2019
  • Custom Approach: Large businesses often have a “one size fits all” mentality. Small businesses can use this to their advantage by taking the time to get to know the potential customer, evaluating his or her needs and developing a perfect solution.
  • Emphasis on Disruptive Innovation: Your small business exists because larger companies are not serving customers effectively. Wherever possible, you should highlight and exploit every innovative aspect of your products and services.
  • Flexibility and Less Bureaucracy: Big-name companies often need to focus on consistency, whether it is internal with staff or external to customers. Small businesses can add a personal touch both internally and externally.
  • Creativity: A small company can react faster, build creative solutions and still stay inside their own lane.
  • Level of Care: The type of people who choose to start (or work in) a small business is often motivated by a deep love for their craft, which they continually invest in honing for their customers’ benefit.
  • Active Listening: Unlike large companies, small businesses can differentiate themselves by providing a feedback loop that enables two-way communication. This two-way communication can publicly influence future product design and the scope of services.
  • Speed and Agility: Small businesses can make decisions faster and deliver customized batches of products to meet demand.