Social media. It’s not just for sharing photos and political opinions anymore. It’s now one of the most important business tools at your disposal. Here are 5 important tips to growing your business through social media.
Start with Facebook.
To call social media popular is an understatement. Currently, at least 65% of American adults use social networks. Facebook alone has 1.7 billion users worldwide. With an extensive reach, dynamic functionality and detailed targeting, Facebook is a great jumping-off point for social media marketing.
Try Them All.
When it comes to social media, we all have our favorite platforms. But different members of your target audience may gravitate to different platforms. If you want to maximize your social media presence, you need to identify the most relevant channels. That means starting and maintaining accounts with some or all of the most popular social media sites, including Facebook, Twitter, LinkedIn and Instagram.
The key to successfully engaging your followers is a consistent flow of content. Make a plan for what you’re going to post, how often you’re going to post, and what messaging you want to convey. Then stick with it. Whether it’s a few times a day or several times a week, regular and relevant posts ensure your audience takes your message — and your business — seriously.
It’s Not a Popularity Contest.
While being popular on social media may be one of your goals, don’t get seduced by the allure of likes and shares. If you do, you could end up straying from your message. It’s more important to establish your relevance to current and potential customers. You can strike a balance between popularity and significance by mixing it up a little. Don't hesitate to share or create fun content. But also don't lose sight of the big picture. Make sure you meet the information needs and appetites of your target audience.
Respond to Customer Feedback
Customer service was, is, and always will be your top priority. With social media, you can engage in direct dialogue with your customers. By asking them to share their thoughts, ask questions and offer feedback, you’ll gain new insights. It's an inexpensive, highly accessible tool for gauging audience preferences. And the two-way engagement of social media ensures that no customer inquiry goes unnoticed or unanswered.
Social media isn’t the future of business — it’s rapidly becoming the dominant channel for successful brands and businesses. Embrace it today for a successful, and more profitable, tomorrow.