November 15, 2016

New or old, big or small, every business faces the challenge of finding well-qualified prospects. The easiest ways to generate leads are often the simplest, most obvious, and all too often, most overlooked. Use these four easy tips to put leads in the pipeline.

Understand their Needs

The key to generating leads is appealing to the needs of your target audience. Each potential customer is on a journey. They have identified a problem and are actively seeking solutions. If you tailor your messaging to address their journey and solve their problems, you’ve put yourself on the map and initiated the lead-generation process.


One of the most effective marketing tactics is face-to-face interaction. Look for opportunities to participate in events (like tradeshows and other industry gatherings) that attract your target audience. If you can manage to impress them and capture their contact information, they’ll be much more responsive to future messaging you send their way.

Leverage Social Media

With a worldwide audience on social media, you have the potential to reach more people, on a deeper level, than ever before. Instead of simply blanketing social media with your messaging, create active engagement with qualified prospects. Reach out to people in relevant groups and work to build relationships. Once you’ve established a rapport, it’ll help drive conversions and lay the foundation for customer loyalty.

Stick the Landing

A website remains the flagship marketing tool for every business. Use product-specific landing pages on your site to meet the highly specific needs of individual market segments. A landing page is a web page that is specifically designed to convert visitors into leads. It should be welcoming and user-friendly. Make sure it incorporates a clear heading, digestible information, simple but attractive design, social sharing icons and a short contact form.

Once you’ve converted leads into customers, make sure you retain them. By using invoice factoring from TBS Capital Funding, you can simplify billing and payment processes for yourself and your customers. Factoring can keep your business on the right financial track, giving you more time to focus on new clients.  To learn more, explore our site or give us a call at 888-707-5188.